Craving to have a better understanding of this important issue, the subject of “Managing Generation Y” theme has transformed into a real and authentic subject of debate, a good opportunity for professional meetings, within the workshops organized in Bucharest by AIMS Romania and Dale Carnegie Training Romania.

Attracting mainly the representatives of the middle and top management of various key industries in Romania, such as Retail, Banking, Fast Moving Consumer Goods, Business Process Outsourcing or Pharmaceuticals, the bi-monthly meetings have revealed both interesting information and useful feedback for the organizers and guests. Starting from a theoretical framework based on interactive presentations and continuing with colloquial conversations and the sharing of opinions, the conclusions that were drawn in the end have proven to be more than useful and valuable in getting a better understanding of the representatives of the Generation Y.

In short, here are some of the most interesting issues that have resulted from the debates carried out along with the Romanian industry professionals:

For Gen Y, work is a tool to earn money in order to satisfy the needs they have in their free time / hobby
Young people are willing to learn, to improve themselves and they are always on the go
They need fast feedback and appreciation from their managers
They appreciate having “fun” at their work place
They want flexible work conditions
They want to become involved in stimulating, challenging projects
They do not tend to build a career at their work place, as they move from one company to the next, according to the opportunities they are granted
They are flexible in terms of stress at the work place
They are team-players and they are energetic

Abstract: About Generation Y:

Managing Generation Y - a must for leaders

Generation Y or Millennials is a universal concept which revolves around that generation of young people born approximately between 1980 and 2001, a generation that is mostly represented by students or college graduates, mainly that particular “revolutionary” generation of young people and teenagers that is exposed, amongst others, to the new trends and lifestyles, but especially to new communication technologies. A generation that is obviously, but also unexpectedly, starting to be so different from its previous generation (for America - the `Baby-Boom-ers` or `Generation X`).

Generation Y is the most frequently encountered name in the academic works, however, teenagers themselves would much rather be called Millennials, Net Generation, Google Generation or iGeneration. It is an extremely numerous generation, that is strongly particularized at an ethnic and social-cultural level, including youth that, in most cases, is extremely well prepared and in which great investments have been made at an educational level.

As these young representatives of Generation Y are starting to join the groups of employees in numerous fields and industries on the market, an ever stronger need takes shape - to better understand what they are like and how they operate, what types of attitudes and professional contexts motivate and inspire them, how they can be determined and stimulated, in short - how can they be understood and coordinated by their employers. And all of these in order to deliver the necessary performance at their work place, and in order to be in harmony with their team and organization.